ya, pulingina | hello, welcome
Launnie
Place Brand
Toolkit
ya, pulingina | hello, welcome
Launceston is a place of undercurrents. There’s something that lies beneath the surface here that defines us as a city. You may not see it at first, but the moment you step foot here, you feel it. You sense it in the streets, out in nature, by the waterways, and between the people — an undercurrent — born from generations of hard work, curiosity, community, resilience, independence.
This is the story of Launnie and the Launceston Place Brand can help you share it.
See the "We call it Launnie" video
Acknowledgement of Country
We acknowledge Tasmanian Aboriginal People as traditional custodians of this land, we pay respect to Elders past, present and future, as they hold the memories, traditions, culture and hope for generations to come.
We recognise and value Aboriginal histories, knowledge and lived experiences and commit to being culturally inclusive and respectful in our working relationships with Aboriginal People.